Rose Li
I develop brand positioning, programme campaigns and audience journeys for arts, cultural and creative organisations.
Strategy shaped by context.
My work sits between cultural insight and practical delivery: how a programme is positioned, how a brand enters a market, and how audiences are invited to take part.
Art Studio
Marketing
Programme identities, artist acquisition, campaign systems, editorial content and audience engagement for arts and cultural projects.
Branding
Strategist
Using cultural research, event ecosystems and community participation to position creative brands within new markets.
Culture needs more than visibility.
It needs a clear reason to matter — and a pathway for people to enter.
My background in curating helps me understand cultural context, representation and interpretation. I bring that perspective into brand positioning, programme marketing and audience strategy.
Read my approach →Projects & programmes
Completed and in-development case studies across exhibition branding, cultural campaigns, public programming and cross-cultural communication.
Emerging Art Beat 2025
Launching an artist discovery platform
Project 1838: Buffer Room
Translating belonging into an integrated exhibition campaign
in between
Building an inclusive campaign for queer visibility and participation
Inspired Her
Reframing a traditional festival around women’s creativity
Multicultural Art Festival 2025
Building a multi-format festival for public connection
Project Qixi: Threads of Love
Reframing a traditional festival as a cross-cultural programme
Building something cultural?
I’m interested in opportunities across cultural marketing, brand strategy, creative campaigns and audience engagement.