Cultural brand strategy
- Positioning & value proposition
- Brand architecture & naming
- Cross-cultural localisation
- Message hierarchy
About
Culture, clarity
& connection.
I’m Rose Li, a Melbourne-based cultural brand and marketing strategist working across exhibitions, festivals, artist programmes and cross-cultural public initiatives.
My background combines curatorial thinking with brand strategy. I help cultural organisations shape identity, communicate clearly and build meaningful relationships with artists, audiences and partners.
View selected work →
Capabilities
What I bring
I work across the whole public journey — from the first strategic question to the final touchpoint.
Programme marketing
- Campaign planning
- Artist acquisition
- Audience conversion
- Public programme activation
Content systems
- Editorial direction
- Bilingual communications
- Publication & social content
- Partner-facing materials
Audience & partnerships
- Audience segmentation
- Stakeholder communication
- Community engagement
- Success measures
My approach
Curatorial insight becomes a strategic advantage.
Curating taught me to ask who is represented, how meaning is framed and what an audience needs in order to enter a cultural experience. In marketing, those questions become positioning, message architecture, content design and audience strategy.
I care about work that is visually coherent, culturally informed and practical enough to deliver.
Selected experience
Where the work has developed
Creative Asia Foundation
Programme coordination, cross-cultural positioning, exhibition and festival marketing, artist communications, content systems, partnerships and public delivery.
The One Dance
Brand localisation and community marketing for a Shanghai-origin dance brand entering and growing within the Australian street-dance market.
Cultural programmes & exhibitions
Independent curatorial and marketing projects connecting brand identity, public interpretation, artist visibility and audience experience.
PJHC Holdings
Sales and marketing support, client communication and administrative coordination.
Work with me
Clear strategy. Cultural sensitivity. Strong delivery.
For internship, employment and collaborative project enquiries.