:root{
  --one-bg:#f5f1ea;
  --one-white:#fffdf8;
  --one-ink:#111318;
  --one-muted:#69645f;
  --one-dark:#10151d;
  --one-dark-2:#171e29;
  --one-red:#e74335;
  --one-blue:#55b9d5;
  --one-yellow:#f1c35a;
  --one-green:#9adf3c;
  --one-line:rgba(17,19,24,.16);
  --one-max:1240px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body.the-one-page{margin:0;background:var(--one-bg);color:var(--one-ink);font-family:Arial,"Helvetica Neue",sans-serif;line-height:1.58}
.the-one-page img{display:block;width:100%}
.the-one-page figure{margin:0}
.one-wrap{width:min(var(--one-max),calc(100% - 56px));margin:0 auto}
.one-eyebrow{font-size:10px;letter-spacing:.17em;text-transform:uppercase;color:#ffb39f;font-weight:900}
.one-eyebrow.dark{color:var(--one-red)}
.one-hero{background:var(--one-dark);color:#fff;padding:88px 0 76px;overflow:hidden;position:relative}
.one-hero::before{content:"";position:absolute;width:720px;height:720px;border:1px solid rgba(255,255,255,.1);border-radius:50%;right:-220px;top:-290px;box-shadow:0 0 0 70px rgba(255,255,255,.022),0 0 0 145px rgba(255,255,255,.014)}
.one-hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:62px;align-items:center;position:relative;z-index:1}
.one-hero h1{font-family:Georgia,"Times New Roman",serif;font-size:clamp(58px,6vw,92px);font-weight:400;line-height:.94;letter-spacing:-.05em;margin:18px 0 26px}
.one-hero h1 span{color:#ff8d75}
.one-lede{font-size:18px;line-height:1.7;color:rgba(255,255,255,.72);max-width:730px}
.one-meta{display:grid;grid-template-columns:1fr 1fr;gap:18px 30px;margin:34px 0 0;padding-top:25px;border-top:1px solid rgba(255,255,255,.22)}
.one-meta dt{font-size:9px;text-transform:uppercase;letter-spacing:.15em;color:#ffb39f;font-weight:900}
.one-meta dd{margin:5px 0 0;font-size:13px;font-weight:700;color:#fff}
.one-hero-collage{display:grid;grid-template-columns:1.2fr .8fr;grid-template-rows:1fr .58fr;gap:14px;min-height:610px}
.one-hero-collage figure{overflow:hidden;border-radius:18px;background:#222;box-shadow:0 24px 60px rgba(0,0,0,.28)}
.one-hero-collage img{height:100%;object-fit:cover}
.one-hero-action{grid-row:span 2}.one-hero-action img{object-position:center}
.one-hero-poster img{object-position:center 42%}
.one-impact{background:#0a0c10;color:#fff}
.one-impact-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.one-impact-grid>div{padding:32px 27px;border-right:1px solid rgba(255,255,255,.18)}
.one-impact-grid>div:last-child{border-right:0}
.one-impact strong{display:block;font-family:Georgia,"Times New Roman",serif;font-size:34px;color:#ff8d75;font-weight:400}
.one-impact span{display:block;margin-top:6px;font-size:9px;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.65);font-weight:800}
.one-section{padding:112px 0}
.one-section-head{display:grid;grid-template-columns:130px 1fr;gap:34px;margin-bottom:56px}
.one-index{font-family:Georgia,"Times New Roman",serif;font-size:70px;color:var(--one-red);line-height:1}
.one-section-head h2{font-family:Georgia,"Times New Roman",serif;font-size:clamp(46px,5vw,74px);font-weight:400;line-height:.98;letter-spacing:-.04em;margin:9px 0 18px}
.one-section-head p{max-width:850px;color:var(--one-muted);font-size:17px;margin:0}
.one-dark{background:var(--one-dark);color:#fff}
.one-dark .one-section-head p,.one-activations .one-section-head p,.one-journey-section .one-section-head p{color:rgba(255,255,255,.66)}
.one-dark .one-index,.one-activations .one-index,.one-journey-section .one-index{color:#ff8d75}
.one-challenge-grid{display:grid;grid-template-columns:1fr 90px 1fr;gap:18px;align-items:stretch}
.one-strategy-card{padding:38px;border-radius:20px;border:1px solid var(--one-line);background:var(--one-white)}
.one-strategy-card.response{background:#f8ded8}
.one-strategy-card small{font-size:9px;letter-spacing:.15em;text-transform:uppercase;color:var(--one-red);font-weight:900}
.one-strategy-card h3{font-family:Georgia,"Times New Roman",serif;font-size:32px;font-weight:400;line-height:1.08;margin:14px 0 18px}
.one-strategy-card p{color:var(--one-muted);margin:0}
.one-strategy-arrow{display:grid;place-items:center;font-size:42px;color:var(--one-red)}
.one-context-visuals{display:grid;grid-template-columns:.72fr 1.28fr;gap:18px;margin-top:34px}
.one-context-visuals figure{border-radius:19px;overflow:hidden;background:#ddd}
.one-context-visuals figure:first-child img{height:610px;object-fit:cover;object-position:center top}
.one-context-visuals figure:last-child img{height:610px;object-fit:cover}
.one-context-visuals figcaption{padding:12px 16px;background:var(--one-white);font-size:12px;color:var(--one-muted)}
.one-shift{display:grid;grid-template-columns:1fr 70px 1fr 70px 1fr;gap:13px;align-items:stretch}
.one-shift article{padding:30px;border:1px solid rgba(255,255,255,.2);border-radius:18px;background:rgba(255,255,255,.055)}
.one-shift article span{font-size:10px;color:#ff8d75;font-weight:900;letter-spacing:.15em}
.one-shift h3{font-family:Georgia,"Times New Roman",serif;font-size:27px;font-weight:400;line-height:1.05;margin:14px 0 12px}
.one-shift p{color:rgba(255,255,255,.65);font-size:14px;margin:0}
.one-shift-arrow{display:grid;place-items:center;color:#ff8d75;font-size:34px}
.one-principles{display:grid;grid-template-columns:repeat(4,1fr);gap:15px;margin-top:32px}
.one-principles article{padding:25px;border-top:3px solid #ff8d75;background:rgba(255,255,255,.07)}
.one-principles small{font-size:9px;letter-spacing:.13em;text-transform:uppercase;color:#ffb39f;font-weight:900}
.one-principles h3{font-family:Georgia,"Times New Roman",serif;font-size:23px;font-weight:400;line-height:1.06;margin:12px 0}
.one-principles p{font-size:13px;color:rgba(255,255,255,.63);margin:0}
.one-led-grid{display:grid;grid-template-columns:repeat(10,1fr);gap:16px}
.one-led-grid article{grid-column:span 2;padding:27px;border:1px solid var(--one-line);border-radius:17px;background:var(--one-white)}
.one-led-grid article:nth-child(4),.one-led-grid article:nth-child(5){grid-column:span 5}
.one-led-grid span{font-size:10px;letter-spacing:.15em;color:var(--one-red);font-weight:900}
.one-led-grid h3{font-family:Georgia,"Times New Roman",serif;font-size:25px;font-weight:400;line-height:1.06;margin:12px 0}
.one-led-grid p{font-size:13px;color:var(--one-muted);margin:0}
.one-activations{background:#121720;color:#fff}
.one-activation-row{display:grid;grid-template-columns:.82fr 1.18fr;gap:50px;align-items:center;padding:58px 0;border-top:1px solid rgba(255,255,255,.18)}
.one-activation-row.reverse{grid-template-columns:1.18fr .82fr}
.one-activation-row.reverse .one-activation-copy{order:2}
.one-activation-num{font-size:9px;letter-spacing:.15em;text-transform:uppercase;color:#ff8d75;font-weight:900}
.one-activation-copy h3{font-family:Georgia,"Times New Roman",serif;font-size:46px;font-weight:400;line-height:1;margin:14px 0 19px}
.one-activation-copy p{font-size:16px;color:rgba(255,255,255,.7)}
.one-activation-copy ul{margin:22px 0 0;padding:0;list-style:none;display:grid;gap:9px}
.one-activation-copy li{font-size:13px;color:rgba(255,255,255,.76);padding-left:18px;position:relative}
.one-activation-copy li::before{content:"";width:7px;height:7px;border-radius:50%;background:#ff8d75;position:absolute;left:0;top:7px}
.one-callout{margin-top:24px;padding:16px 20px;border-left:4px solid var(--one-yellow);background:rgba(255,255,255,.07);font-weight:800}
.one-activation-gallery{display:grid;gap:13px;min-height:570px}
.one-activation-gallery figure{border-radius:17px;overflow:hidden;background:#222}
.one-activation-gallery img{height:100%;object-fit:cover}
.beat-gallery{grid-template-columns:1fr 1fr;grid-template-rows:.75fr 1fr}
.beat-gallery figure:nth-child(2){grid-row:span 2}.beat-gallery figure:nth-child(3),.beat-gallery figure:nth-child(4){grid-column:span 1}
.two-up{grid-template-columns:1fr 1fr;min-height:620px}
.two-up figure:first-child img{object-position:center top}
.workshop-gallery{min-height:630px}
.single-poster{grid-template-columns:1fr;min-height:700px}.single-poster figure{max-width:540px;margin:0 auto;width:100%}.single-poster img{object-position:center top}
.one-visual-language{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.one-visual-language article{padding:26px;border:1px solid var(--one-line);border-radius:17px;background:var(--one-white)}
.one-visual-language article>span{display:block;height:10px;background:var(--swatch);border-radius:999px;margin-bottom:22px}
.one-visual-language small{font-size:9px;letter-spacing:.14em;text-transform:uppercase;color:var(--one-red);font-weight:900}
.one-visual-language h3{font-family:Georgia,"Times New Roman",serif;font-size:24px;font-weight:400;line-height:1.08;margin:10px 0}
.one-visual-language p{font-size:13px;color:var(--one-muted);margin:0}
.one-system-mosaic{display:grid;grid-template-columns:repeat(12,1fr);grid-auto-rows:66px;gap:15px;margin-top:34px}
.one-system-mosaic figure{border-radius:16px;overflow:hidden;background:#ddd}
.one-system-mosaic img{height:100%;object-fit:cover}
.one-system-mosaic figure:nth-child(1){grid-column:span 3;grid-row:span 6}.one-system-mosaic figure:nth-child(2){grid-column:span 3;grid-row:span 6}.one-system-mosaic figure:nth-child(3){grid-column:span 3;grid-row:span 3}.one-system-mosaic figure:nth-child(4){grid-column:span 3;grid-row:span 6}.one-system-mosaic figure:nth-child(5){grid-column:span 3;grid-row:span 3}.one-system-mosaic figure:nth-child(6){grid-column:span 3;grid-row:span 3}
.one-journey-section{background:linear-gradient(135deg,#18212c,#522d2a);color:#fff}
.one-journey{display:grid;grid-template-columns:repeat(6,1fr);gap:12px}
.one-journey article{padding:22px;border:1px solid rgba(255,255,255,.2);border-radius:15px;background:rgba(255,255,255,.055)}
.one-journey span{font-size:10px;color:#ff9d88;font-weight:900}.one-journey h3{font-family:Georgia,"Times New Roman",serif;font-size:23px;font-weight:400;margin:10px 0}.one-journey p{font-size:12px;color:rgba(255,255,255,.67);margin:0}
.one-journey-photo{margin-top:30px;border-radius:22px;overflow:hidden;height:560px}.one-journey-photo img{height:100%;object-fit:cover}
.one-results{background:var(--one-white)}
.one-outcome-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.one-outcome-grid article{padding:27px;border:1px solid var(--one-line);border-radius:17px;background:#faf6f0}
.one-outcome-grid strong{display:block;font-family:Georgia,"Times New Roman",serif;font-size:25px;font-weight:400;margin-bottom:12px}
.one-outcome-grid p{font-size:13px;color:var(--one-muted);margin:0}
.one-channel-proof{display:grid;grid-template-columns:.8fr 1.2fr;gap:40px;align-items:center;margin-top:45px;padding:38px;background:#10151d;color:#fff;border-radius:22px}
.one-channel-copy h3{font-family:Georgia,"Times New Roman",serif;font-size:36px;font-weight:400;line-height:1.06;margin:14px 0}.one-channel-copy p{color:rgba(255,255,255,.68)}
.one-channel-images{display:grid;grid-template-columns:1fr 1fr;gap:16px}.one-channel-images figure{height:520px;border-radius:15px;overflow:hidden}.one-channel-images img{height:100%;object-fit:cover;object-position:center top}
.one-proof-gallery{display:grid;grid-template-columns:1.2fr .8fr 1fr;gap:16px;margin-top:34px}.one-proof-gallery figure{height:340px;border-radius:16px;overflow:hidden}.one-proof-gallery img{height:100%;object-fit:cover}
.one-data-note{font-size:12px;color:var(--one-muted);margin:20px 0 0;padding-left:15px;border-left:3px solid var(--one-red)}
.one-quote{padding:100px 0;background:#f1ded8;text-align:center}
.one-quote blockquote{font-family:Georgia,"Times New Roman",serif;font-size:clamp(42px,5vw,72px);line-height:1.04;letter-spacing:-.035em;margin:0 auto;max-width:1050px}.one-quote span{color:var(--one-red)}
@media(max-width:1040px){
  .one-hero-grid,.one-activation-row,.one-activation-row.reverse,.one-channel-proof{grid-template-columns:1fr}
  .one-activation-row.reverse .one-activation-copy{order:0}
  .one-hero-collage{min-height:720px}
  .one-principles,.one-visual-language{grid-template-columns:1fr 1fr}
  .one-led-grid article,.one-led-grid article:nth-child(n){grid-column:span 5}
  .one-journey{grid-template-columns:repeat(3,1fr)}
  .one-outcome-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:760px){
  .one-wrap{width:min(100% - 32px,var(--one-max))}
  .one-hero{padding:65px 0 58px}.one-hero h1{font-size:54px}.one-meta{grid-template-columns:1fr}.one-hero-collage{grid-template-columns:1fr 1fr;grid-template-rows:360px 260px;min-height:auto}.one-hero-action{grid-column:span 2;grid-row:auto}
  .one-impact-grid{grid-template-columns:1fr 1fr}.one-impact-grid>div{border-right:0;border-bottom:1px solid rgba(255,255,255,.18)}
  .one-section{padding:78px 0}.one-section-head{grid-template-columns:1fr;gap:12px}.one-index{font-size:52px}
  .one-challenge-grid{grid-template-columns:1fr}.one-strategy-arrow{transform:rotate(90deg);height:55px}
  .one-context-visuals{grid-template-columns:1fr}.one-context-visuals figure:first-child img,.one-context-visuals figure:last-child img{height:480px}
  .one-shift{grid-template-columns:1fr}.one-shift-arrow{transform:rotate(90deg);height:50px}
  .one-principles,.one-visual-language,.one-outcome-grid{grid-template-columns:1fr}
  .one-led-grid{grid-template-columns:1fr}.one-led-grid article,.one-led-grid article:nth-child(n){grid-column:auto}
  .beat-gallery,.two-up{grid-template-columns:1fr;grid-template-rows:auto;min-height:auto}.beat-gallery figure:nth-child(n){grid-row:auto;grid-column:auto;height:420px}.two-up figure{height:520px}.single-poster{min-height:auto}.single-poster figure{height:650px}
  .one-system-mosaic{display:grid;grid-template-columns:1fr 1fr;grid-auto-rows:340px}.one-system-mosaic figure:nth-child(n){grid-column:auto;grid-row:auto}
  .one-journey{grid-template-columns:1fr 1fr}.one-journey-photo{height:420px}
  .one-channel-images{grid-template-columns:1fr}.one-channel-images figure{height:560px}
  .one-proof-gallery{grid-template-columns:1fr}.one-proof-gallery figure{height:380px}
}
@media(max-width:480px){
  .one-hero h1{font-size:46px}.one-hero-collage{grid-template-columns:1fr;grid-template-rows:330px 420px 260px}.one-hero-action{grid-column:auto}.one-impact-grid{grid-template-columns:1fr}.one-principles,.one-journey{grid-template-columns:1fr}.one-system-mosaic{grid-template-columns:1fr;grid-auto-rows:420px}
}